Joining our Team
Thank you for your interest in becoming a part of our fantastic team as a National Lottery retailer. Together, our retailers generated sales of over £6.9 billion in 2012/13 – and played a vital role in helping us to deliver overall returns to National Lottery Good Causes last year of over £1.9 billion.
As operator of The National Lottery, our objective is to maximise returns to the Good Causes through selling tickets in a socially-responsible way. In order to maximise our sales potential – and returns to the Good Causes – it is imperative we get the best return on each and every one of our terminals.
This means having the right number of terminals in place and making sure that National Lottery outlets are in the best locations to offer the best sales opportunities – and therefore the best returns to Good Causes.
When a terminal does become available, we use a fair and rational selection process to identify those outlets, irrespective of sector or proximity to other stores, which offer us the best opportunity to generate incremental sales – and therefore raise even more money for the Good Causes.
In selecting our retailers, we take into account over 40 separate criteria – including current and projected sales, footfall, store size, access and potential demand – as well as wider market trends and changes in the retail landscape. We also take into consideration the local knowledge and insight of our experienced sales executives.
We work with approaching 37,000 retailers throughout the UK, with independent outlets making up the majority. To ensure we are fair and thorough, the same criteria apply across all retailers regardless of area or sector – with each case being ultimately judged on its own merits.
In addition, we recently announced that around 10,000 retailers will benefit from our rollout of standalone Scratchcard terminals – which will satisfy untapped demand for National Lottery Scratchcards and will deliver millions of pounds in additional funding to National Lottery Good Causes annually.
If you would like to formally register your future interest in having a National Lottery terminal in your store, please complete and submit the form below. If you have previously done so but your circumstances have since changed, you can update your details to ensure that we hold the most up-to-date information about your store. You can do this by calling the Retailer Hotline on 0844 338 7301.
Your details will be added to our database of potential retailers, which we assess on a regular basis throughout the year to identify the best opportunities to generate incremental sales, dependent on terminal availability at the time.
We will keep your details on file unless you ask for them to be removed or they need to be updated. You can do this by calling the Retailer Hotline on 0844 338 7301.
It's important to remember that registering or updating your details does not mean that you will be on a 'waiting list' for a National Lottery terminal. We do not operate this way and have never selected our retailers on a 'first come, first served basis'. If, having registered or updated your details, you don't hear from us, it doesn't mean that your outlet isn't suitable – it just means that better prospects for maximising returns to National Lottery Good Causes have already been identified in the interim.
Please note that, where Camelot charges retailers a nominal fee for specific services they receive (for example, towards the administration costs of installing a new National Lottery terminal or processing requests for a change of proprietor), any such fees will be deducted automatically from your weekly invoice several weeks after you have been successfully trading as a National Lottery outlet.
For the avoidance of doubt, Camelot will never:
- ask for an administration fee to guarantee selection as a National Lottery retailer
- ask for an administration fee prior to installation as a National Lottery retailer
- ask for a cheque or cash as a form of payment
Thank you for your continued interest in The National Lottery.